Making Ads Pay
Timeless Tips for Successful Copywriting
Published on 8. February 2013
Book
Paperback/Softback
258 pages
978-1-60796-566-4 (ISBN)
Description
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
More details
Language
English
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 15 mm
Weight
379 gr
ISBN-13
978-1-60796-566-4 (9781607965664)
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Schweitzer Classification