
Super League
The First Ten Years
Phil Caplan(Author)
The History Press Ltd
Will be published approx. on 1. March 2006
Book
Paperback/Softback
192 pages
978-0-7524-3698-2 (ISBN)
Description
In March 1996, 100 years after its formation, Rugby League - traditionally pigeonholed as a northern English, industrial, working-class game - undertook the biggest re-branding exercise seen in modern sport, with a switch to a summer season and the formation of a twelve-team Super League, including the introduction of a European element. Ten seasons later, a third consecutive sell-out crowd at Old Trafford acclaimed Bradford Bulls as Grand Final winners, bringing a decade of unprecedented change and wholesale transformation to a successful close.
In an extensive, unique analysis, the roots behind this radical conversion are explored, looking at the historical context and the business imperatives that govern top-level sport in the modern era. The authors - who have written and broadcast extensively about the code - plot the key elements from both on and off the field in what is a remarkable and controversial story.
With extensive contributions from Rugby League Executive Chairman Richard Lewis, Sky Sports Managing Director Vic Wakeling, Super League Board member Gary Hetherington and top player Brian McDermott, this is a fascinating, in-depth look at the re-birth of a game with arguably the proudest professional heritage in the world.
In an extensive, unique analysis, the roots behind this radical conversion are explored, looking at the historical context and the business imperatives that govern top-level sport in the modern era. The authors - who have written and broadcast extensively about the code - plot the key elements from both on and off the field in what is a remarkable and controversial story.
With extensive contributions from Rugby League Executive Chairman Richard Lewis, Sky Sports Managing Director Vic Wakeling, Super League Board member Gary Hetherington and top player Brian McDermott, this is a fascinating, in-depth look at the re-birth of a game with arguably the proudest professional heritage in the world.
More details
Language
English
Place of publication
Stroud
United Kingdom
Dimensions
Height: 235 mm
Width: 165 mm
Thickness: 8 mm
Weight
360 gr
ISBN-13
978-0-7524-3698-2 (9780752436982)
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Schweitzer Classification