
The Collaborative Enterprise
Why Links Between Business Units Often Fail and How to Make Them Work
Perseus Books (Publisher)
Published on 14. April 2000
Book
Paperback/Softback
240 pages
978-0-7382-0310-2 (ISBN)
Description
For large companies comprised of multiple product groups or resulting from growth through mergers and acquisitions, the S" word, synergy, is touted as a great strategic advantage, but more often than not turns out to be a mirage, as managers haggle over turf and the parent company lacks the skills or commitment to recognize, support, and sustain collaboration. So how does a company become more than the sum of its parts? Here, international strategy gurus, Andrew Campbell and Michael Goold, offer an incisive and highly practical approach to overcoming barriers to synergy, evaluating opportunities within and outside the company, establishing appropriate roles for corporate headquarters and business units, and fostering a commitment to collaboration at all levels of the organization.
More details
Language
English
Place of publication
Boulder
United States
Publishing group
INGRAM PUBLISHER SERVICES US
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (UK-trade)
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 14 mm
Weight
396 gr
ISBN-13
978-0-7382-0310-2 (9780738203102)
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Schweitzer Classification
Persons
Andrew Campbell and Michael Goold, the world's foremost authorities on multi-business strategy, are co-directors of the Ashridge Strategic Management Centre, a London-based think tank and consulting company. Their books include Corporate-Level Strategy, Strategies and Styles, Managing the Multibusiness Company, and Breakup!