How to Design and Develop a Business Research Project
Demystifying Academic Research for Business Professionals
Published on 25. March 2025
Book
Paperback/Softback
270 pages
978-1-0353-6267-7 (ISBN)
Description
Through a fascinating exploration of the advantages and pitfalls of business research methods, this essential book encourages the reader to make well-informed decisions in an often fast-paced environment. It sets out key rules and procedures to ultimately improve the accuracy and authenticity of research ventures.
Providing crucial insight from highly regarded business professionals, this innovative book offers an illustrative guide to aid practitioners in the following:
Designing and evaluating business research on its reliability, validity, and rigour.
Understanding the utilization of data and digital technologies in research projects.
Fully grasping research terminology and employing a succinct research template in practical contexts.
How to Design and Develop a Business Research Project will be vital for business and management professionals seeking to further develop strategies and collaborative research skills within the sector. It will additionally be highly beneficial for academics striving to grasp the context and mindset of business and management research.
Providing crucial insight from highly regarded business professionals, this innovative book offers an illustrative guide to aid practitioners in the following:
Designing and evaluating business research on its reliability, validity, and rigour.
Understanding the utilization of data and digital technologies in research projects.
Fully grasping research terminology and employing a succinct research template in practical contexts.
How to Design and Develop a Business Research Project will be vital for business and management professionals seeking to further develop strategies and collaborative research skills within the sector. It will additionally be highly beneficial for academics striving to grasp the context and mindset of business and management research.
Reviews / Votes
'In an era of rapid change and profound disruption, learning how to learn, learning how to ask the right questions, and then how to methodically answer them, is the single most valuable skill and one that has been overlooked for too long. This book is an invaluable manual for those wanting to stay with a complex question until it's solved (rather than just living with it) and a great piece of advocacy for why remaining curious and teachable is good for business.' -- Dr. Leda Glyptis, author of Bankers Like Us, 10x Banking, UKMore details
Series
Language
English
Place of publication
Cheltenham
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 216 mm
Width: 138 mm
ISBN-13
978-1-0353-6267-7 (9781035362677)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Bart Cambre, Professor of Business Research Methods, Antwerp Management School and University of Antwerp, Belgium, Karen Elliott, Professor/Chair of Practice in Finance and Fintech, University of Birmingham Business School, University of Birmingham, UK and Janick Fierens, Adjunct Professor Consulting Methods, Antwerp Management School, Belgium and Independent Consultant, Dagger Consulting, Belgium
Content
Contents: Preface 1. Introduction to How to Design and Develop a Business Research Project 2. Turtle template 3. The Head of the Turtle: research orientation and strategy 4. Body of knowledge 5. Leg 1: 5C framework 6. Leg 2: conceptual model 7. Leg 3: operationalization 8. Leg 4: research designs and methods 9. Tail: ethics and challenges 10. Data collection 11. Data analysis 12. Reporting and academic writing 13. Looking back to move forward Index