
Graphic Design For Everyone
Understand the Building Blocks so You can Do It Yourself
Cath Caldwell(Author)
Dorling Kindersley (Publisher)
Published on 6. August 2019
Book
Hardback
224 pages
978-1-4654-8180-1 (ISBN)
Description
Transform your ideas into powerful visuals--to connect with your audience, define your brand, and take your project to the next level.
This highly practical design book takes you through the building blocks of design--type, photography, illustration, color--and shows you how to combine these tools to create visuals that inform, influence, and enthral.
Grasp the key principles through in-depth how-to articles, hands-on workshops, and inspirational galleries of great design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how to organize different elements of a layout to boost the impact and meaning of your message.
Then apply your skills to do it yourself, with ten step-by-step projects to help you create your own stunning designs--including business stationery, invitations, sales brochure, website, online newsletter and e-shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals, finding free design tools, and much more.
If you're ready to use powerful design to take your pet project or burgeoning business to the next level, Graphic Design for Everyone is your one-stop resource to help you become an effective, inspirational visual communicator.
This highly practical design book takes you through the building blocks of design--type, photography, illustration, color--and shows you how to combine these tools to create visuals that inform, influence, and enthral.
Grasp the key principles through in-depth how-to articles, hands-on workshops, and inspirational galleries of great design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how to organize different elements of a layout to boost the impact and meaning of your message.
Then apply your skills to do it yourself, with ten step-by-step projects to help you create your own stunning designs--including business stationery, invitations, sales brochure, website, online newsletter and e-shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals, finding free design tools, and much more.
If you're ready to use powerful design to take your pet project or burgeoning business to the next level, Graphic Design for Everyone is your one-stop resource to help you become an effective, inspirational visual communicator.
More details
Language
English
Place of publication
New York
United States
Publishing group
DK
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 239 mm
Width: 201 mm
Thickness: 24 mm
Weight
838 gr
ISBN-13
978-1-4654-8180-1 (9781465481801)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Book
07/2019
DK
€21.50
Available immediately
Person
Cath Caldwell (consultant) is Senior Lecturer in Graphic Design at Central Saint Martins, the world-leading center for art and design education. She is a former Design Director at ELLE UK and has also worked for the Guardian, BBC Worldwide, and Conde Nast in New York. She is the author of two books on graphic design and a cofounder of the Editorial Designers Organization.