Key Concepts in Public Relations
Published on 30. April 2009
Book
Paperback/Softback
264 pages
978-0-230-20329-7 (ISBN)
Description
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
Reviews / Votes
'...an important and useful addition to public relations collections...' - Reference ReviewsMore details
Series
Edition
2009
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 14 mm
Weight
337 gr
ISBN-13
978-0-230-20329-7 (9780230203297)
DOI
10.1007/978-1-137-02174-8
Schweitzer Classification
Other editions
Additional editions
Sandra Cain
Key Concepts in Public Relations
E-Book
04/2009
1st Edition
Bloomsbury Academic
€36.49
Available for download
Person
SANDRA CAIN is a Senior Lecturer in public relations, communication and writing at Southampton Solent University, UK. She is a member of the Chartered Institute for Public Relations and the Society of Authors. Her publications to date include seven books, several chapters in books and numerous magazine articles.
Content
300-400 concepts and terms, organized alphabetically.