Transformed
Description
Help transform your business and innovate like the world's top tech companies!
In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model. Next, EMPOWERED shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they need to thrive in the product model.
Yet, the most common question after reading INSPIRED and EMPOWERED has been: "Yes, we want to work this way, but the way we work today is so different, and so deeply ingrained, is it even possible for a company like ours to transform to the product model?"
TRANSFORMED was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before. TRANSFORMED has three big goals:
First, the book will educate you with a deep understanding of the product operating model, and what it means to work that way.
Second, the book will convince you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model.
Third, the book will inspire you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform.
TRANSFORMED is written for those driving change, including the senior company leaders-starting with the CEO-as well as the senior executives and stakeholders who need to collaborate with the product teams, the product leaders, the members of the product teams, and all those who either support or depend on these product teams.
Written by best-selling author Marty Cagan and his partners at the Silicon Valley Product Group, TRANSFORMED is filled with real-world examples and proven, practical advice from their decades of experience helping companies move to the product operating model.
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Content
Part I: Introduction
Chapter 1: Who Is This Book For?
Chapter 2: What Is a Product Operating Model?
Chapter 3: Why Transform?
Chapter 4: A Typical Transformation
Chapter 5: The Role of the CEO
Chapter 6: A Guide to TRANSFORMED
Part II: TRANSFORMATION DEFINED
Chapter 7: Changing How You Build
Chapter 8: Changing How You Solve Problems
Chapter 9: Changing How You Decide Which Problems to Solve
Part III: PRODUCT MODEL COMPETENCIES
Chapter 10: Product Managers
Chapter 11: Product Designers
Chapter 12: Tech Leads
Chapter 13: Product Leaders
Chapter 14: INNOVATION STORY: Almosafer
Part IV: PRODUCT MODEL CONCEPTS
Chapter 15: Product Teams
Principle: Empowered with Problems to Solve
Principle: Outcomes over Output
Principle: Sense of Ownership
Principle: Direct Access
Chapter 16: Product Strategy
Principle: Focus
Principle: Powered by Insights
Principle: Transparency
Principle: Placing Bets
Chapter 17: Product Discovery
Principle: Minimize Waste
Principle: Assess Product Risks
Principle: Embrace Rapid Experimentation
Principle: Test Ideas Responsibly
Chapter 18: Product Delivery
Principle: Small, Frequent, Uncoupled Releases
Principle: Instrumentation
Principle: Monitoring
Principle: Deployment Infrastructure
Chapter 19: Product Culture
Principle: Principles over Process
Principle: Trust over Control
Principle: Innovation over Predictability
Principle: Learning over Failure
Chapter 20: INNOVATION STORY: Carmax
Part V: Transformation Story: Trainline
Part VI: The Product Model In Action
Chapter 21: Partnering with Customers
Chapter 22: Partnering with Sales
Chapter 23: Partnering with Product Marketing
Chapter 24: Partnering with Finance
Chapter 25: Partnering with Stakeholders
Chapter 26: Partnering with Executives
Chapter 27: INNOVATION STORY: Gympass
Part VII: Transformation Story: Datasite
Part VIII: Transformation Techniques
Chapter 28: Transformation Outcome
Chapter 29: Transformation Assessment
Chapter 30: Transformation Tactics-Competencies
Chapter 31: Transformation Tactics-Concepts
Chapter 32: Transformation Tactics-Adoption
Chapter 33: Transformation Evangelism
Chapter 34: Transformation Help
Product Coach: Gabrielle Bufrem
Product Coach: Hope Gurion
Product Coach: Margaret Hollendoner
Product Coach: Stacey Langer
Product Coach: Dr. Marily Nika
Product Coach: Phyl Terry
Product Coach: Petra Wille
Chapter 35: INNOVATION STORY: Datasite
Part IX: Transformation Story: Adobe
Part X: Overcoming Objections
Chapter 36: Objections from Customers
Chapter 37: Objections from Sales
Chapter 38: Objections from CEO and Board
Chapter 39: Objections from Line of Business
Chapter 40: Objections from Customer Success
Chapter 41: Objections from Marketing
Chapter 42: Objections from Finance
Chapter 43: Objections from HR/People Ops
Chapter 44: Objections from CIO
Chapter 45: Objections from PMO
Chapter 46: Objections from Inside Product
Chapter 47: INNOVATION STORY: Kaiser Permanente
Part XI: Conclusion
Chapter 48: Keys to Successful Transformation
Chapter 49: INNOVATION STORY: Trainline
Learning More
Acknowledgments
About the Authors