Search Engine Optimization (SEO) in 24 Hours, Sams Teach Yourself

Millions of web publishers know they need SEO expertise, but can't afford an SEO guru. Teach Yourself Search Engine Optimization (SEO) in 24 Hours is the most cost-effective alternative: a quick, step-by-step tutorial that guides non-experts step-by-step through optimizing their sites for maximum visibility on the web and in search engines. Although SEO is often marketed as if it's some kind of secret voodoo, much of it boils down to good design, effective writing, a well-organized approach, some up-to-date knowledge about how search engines work, and a few free, easy-to-find tools. Long-time web and SEO expert Rogers Cadenhead has brought together all this essential knowledge in one place. Drawing on over a decade of experience promoting sites of all kinds, Cadenhead offers practical advice and up-to-date tips designed specifically for web "do-it-yourselfers." He thoroughly covers Google, while also addressing Microsoft's popular Bing search engine, as well as newer specialty search engines that serve specific purposes or audiences. Throughout, step-by-step instructions carefully walk readers through key tasks... Quizzes and Exercises help them confirm their knowledge... "Did You Know?" tips offer insider advice and shortcuts... and "Watch Out!" alerts help readers avoid problems. By the time they're finished, readers won't just understand SEO: they'll be able to make it work for their own sites and businesses.