
Genius: Ignite Your Brain's Full Potential Using the Brainetics Approach
Mike Byster(Author)
Hodder & Stoughton Ltd (Publisher)
Will be published approx. on 31. December 2025
Book
Paperback/Softback
336 pages
978-1-4447-5885-6 (ISBN)
Description
GENIUS, is the first book by Mike Byster 'mathemagician' and founder of Brainetics, a revolutionary method designed to dramatically improve brain power. GENIUS promises that anyone can be a 'genius'. It is not genetic and can be self taught using Byster's fun brain methods. His simple techniques train the brain to behave like a computer. This means improved memory and information processing - and knowing what information to discard in order to make space for maximum potential and efficiency in the brain. Byster's system teaches what he has identified as the six important learning skills: Focus and concentration, problem solving, thinking outside the box, organisation, forgetting and building a 'memory palace'. By following the techniques and trying out the exercises included, you will discover how to unleash your brain's full potential, optimising memory and problem solving and allowing the creative and inventive self to develop. Byster's radical fun brain technique is aimed at young and old and particularly identifies older generations as benefiting from the 'memory muscle workout' in eliminating absent mindedness and reducing the risks of Alzheimer's.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Hodder & Stoughton General Division
ISBN-13
978-1-4447-5885-6 (9781444758856)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Byster is the founder of Brainetics (see www.brainetics.com) a programme of DVDs and flash cards designed to increase mental speed and focus. Since 2009 they have sold 200k DVDs in the US, (they retail at $150 each) and his website gets over 100k visits a month. Byster and his team are pouring all their resources into marketing their products and particularly the book. In the past year they have reached 23 million households via TV advertising (he also receives high YouTube hits). They are setting up a separate website dedicated to the book from which book buyers can receive updates and will employ a PR firm to help spur further media.