Superior Customer Service

This briefing presents Irish managers with a practical approach to modern service practices that can lead to the delivery of superior customer service. Using a series of case studies, the authors share their customer-centric strategy based on: prioritising customer needs; reliability; organization; measuring satisfaction; people training; and technology. Each chapter is supported by examples, checklists and practical exercises.
 
This briefing presents Irish managers with a practical approach to modern service practices that can lead to the delivery of superior customer service. Using a series of case studies, the authors share their customer-centric strategy based on: prioritising customer needs; reliability; organization; measuring satisfaction; people training; and technology. Each chapter is supported by examples, checklists and practical exercises.