Relationship-based Marketing in Ireland
Book
Paperback/Softback
978-1-86076-116-4 (ISBN)
Description
This briefing introduces the concept of relationship-based marketing and examines its applicability to the Irish marketplace. The author presents a model for managers keen to establish the approach in their own organization. This model includes strategy, culture, systems, leadership, communications and market research, and is supported by a number of Irish case studies.
This briefing introduces the concept of relationship-based marketing and examines its applicability to the Irish marketplace. The author presents a model for managers keen to establish the approach in their own organization. This model includes strategy, culture, systems, leadership, communications and market research, and is supported by a number of Irish case studies.
This briefing introduces the concept of relationship-based marketing and examines its applicability to the Irish marketplace. The author presents a model for managers keen to establish the approach in their own organization. This model includes strategy, culture, systems, leadership, communications and market research, and is supported by a number of Irish case studies.
More details
Series
Language
English
Place of publication
Cork
Ireland
Target group
Professional and scholarly
Dimensions
Height: 230 mm
ISBN-13
978-1-86076-116-4 (9781860761164)
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Schweitzer Classification