Small Business Management: An Entrepreneur's Guidebook
8th Edition
Published on 16. February 2017
Book
Paperback/Softback
496 pages
978-1-260-08366-8 (ISBN)
Description
Small Business Management: An Entrepreneur's Guidebook, by Mary Jane Byrd takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, its pragmatic "how-to" perspective illustrates many practical examples and applications from the business world. It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business.
More details
Edition
8th edition
Language
English
Place of publication
OH
United States
Target group
College/higher education
Dimensions
Height: 252 mm
Width: 203 mm
Thickness: 23 mm
Weight
841 gr
ISBN-13
978-1-260-08366-8 (9781260083668)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Mary Jane Byrd (DBA, IPMA-SCP) is professor of accounting and management at the University of Mobile, where she has been teaching for 32 years. She and her husband operate a small business that they founded in 1974. Dr. Byrd is certified by the International Public Management Association and participates with the Academy of Management, United States Association for Small Business and Entrepreneurship. She also serves on the editorial board for the International Journal of Public Administration and the boards of various local organizations. She has presented refereed papers both in the United Sates and England, and has coauthored eight business textbooks. Various awards include: Teacher of the Year, several Outstanding Service Awards for local organizations, University of Mobile Research Award, and Who's Who. Her hobbies include water sports, reading, travel, and writing. She is married to Gerald Byrd, and they have three daughters: Kari, Julli, and Cori.
Content
Part 1: The Dynamic Role of Small Business
Chapter 1: Starting Your Small Business
Chapter 2: Family-Owned Businesses
Chapter 3: Forms of Ownership of Small Businesses
Chapter 4: Maintaining Good Government Relations and Business Ethics
Part 2: How to Plan and Organize a Business
Chapter 5: Create, Buy, or Franchise a Small Business
Chapter 6: Planning, Organizing, and Managing a Small Business
Chapter 7: How to Obtain the Right Financing for Your Business
Part 3: How to Market Goods and Services
Chapter 8: Developing Marketing Strategies
Chapter 9: Promoting and Distributing
Part 4: How to Organize, Manage, and Operate the Business
Chapter 10: How to Obtain and Manage Human Resources and Diversity in Small Companies
Chapter 11: How to Maintain Relationships with Your Employees and Their Representatives
Chapter 12: Obtaining and Laying Out Operating Facilities
Chapter 13: Purchasing, Inventory, and Quality Control
Part 5: Basic Financial Planning and Control
Chapter 14: Basic Financial Planning
Chapter 15: Budgeting and Controlling Operations and Taxes
Chapter 17: Risk Management, Insurance, and Crime Prevention
Chapter 1: Starting Your Small Business
Chapter 2: Family-Owned Businesses
Chapter 3: Forms of Ownership of Small Businesses
Chapter 4: Maintaining Good Government Relations and Business Ethics
Part 2: How to Plan and Organize a Business
Chapter 5: Create, Buy, or Franchise a Small Business
Chapter 6: Planning, Organizing, and Managing a Small Business
Chapter 7: How to Obtain the Right Financing for Your Business
Part 3: How to Market Goods and Services
Chapter 8: Developing Marketing Strategies
Chapter 9: Promoting and Distributing
Part 4: How to Organize, Manage, and Operate the Business
Chapter 10: How to Obtain and Manage Human Resources and Diversity in Small Companies
Chapter 11: How to Maintain Relationships with Your Employees and Their Representatives
Chapter 12: Obtaining and Laying Out Operating Facilities
Chapter 13: Purchasing, Inventory, and Quality Control
Part 5: Basic Financial Planning and Control
Chapter 14: Basic Financial Planning
Chapter 15: Budgeting and Controlling Operations and Taxes
Chapter 17: Risk Management, Insurance, and Crime Prevention