Excellence in Advertising
Published on 14. April 1997
Book
Paperback/Softback
256 pages
978-0-7506-3129-7 (ISBN)
Description
Divided into three sections - the overview, excellence in process, and excellence in practice, this book is a collection of essays on the rudiments of advertising. The contributors are among the top figures in Britain's advertising industry.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
illustrations
Dimensions
Height: 234 mm
Width: 156 mm
Weight
516 gr
ISBN-13
978-0-7506-3129-7 (9780750631297)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Leslie Butterfield
Excellence in Advertising
Book
09/1999
2nd Edition
Butterworth-Heinemann
€111.50
Shipment within 10-15 days
Content
Communications strategy; advertising's contribution; the client perspective; strategy development; quantitative research; qualitative research; creative briefing; managing client relationships; pitching; media; evaluation; defensive roles of advertising.