Design to Grow
How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)
Published on 23. February 2016
Book
Paperback/Softback
256 pages
978-1-4516-7626-6 (ISBN)
Description
"Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"--
More details
Language
English
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 213 mm
Width: 140 mm
Thickness: 16 mm
Weight
269 gr
ISBN-13
978-1-4516-7626-6 (9781451676266)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
David Butler | Linda Tischler
Design to Grow
How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)
E-Book
02/2015
1st Edition
Simon + Schuster LLC
€13.84
Available for download