The Authority Guide to PR for Small Businesses
Use the power of public relations and the media to reach your target customer and grow your business
Published on 3. April 2017
Book
Paperback/Softback
112 pages
978-1-909116-86-3 (ISBN)
Description
Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don't, your competitors will. This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story.
More details
Language
English
Place of publication
United Kingdom
Dimensions
Height: 190 mm
Width: 120 mm
Thickness: 8 mm
Weight
169 gr
ISBN-13
978-1-909116-86-3 (9781909116863)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Steve, a business communications expert, is an award-winning public speaker (named UK Speaker of the Year 2015 by The Professional Speaking Association) who works with business leaders and their teams to ensure they engage with their customers, staff and the wider world.
Content
Acknowledgements; Introduction; What is PR and what can it do for your business?; What's so special about editorial coverage?; Finding your news stories; What if there's nothing new in your business?; Getting your story out there: the press release; The anatomy of a press release; Who should you send your press release to?; Getting coverage: know what people are saying about you; Tools for building your PR campaign; Have a plan: build a PR strategy; Maintain your PR momentum; Reading list; Don't just take my word for it!; About the author