Integriertes Marketing
Strategie - Organisation - Instrumente
Published in 1995
Book
Paperback/Softback
XVI, 646 pages
978-3-409-13664-8 (ISBN)
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New editions
Book
09/1997
2nd Edition
Springer Gabler
€49.95
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E-Book
07/2013
Springer Gabler
€39.99
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