Mail Order Selling
How to Market Almost Anything by Mail
3rd Edition
Published on 25. July 1995
Book
Paperback/Softback
304 pages
978-0-471-09759-4 (ISBN)
Description
The mail order business is one of today's fastest growing business sectors. To a great extent, this unprecedented growth is attributable to breakthroughs in PC technology that have made it easier than ever for individuals with limited start-up capital to start and run a thriving mail order business from their homes. This guide supplies novices with all of the information and advice they will need to begin a mail order business.
More details
Edition
3rd Revised edition
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 278 mm
Width: 215 mm
Weight
709 gr
ISBN-13
978-0-471-09759-4 (9780471097594)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Exploring the Exciting World of Direct Marketing; Starting a Mail Order Business; Begin by Targeting Prospective Buyers; Basic Insights into the Financial Side; Automation Alert: Go on Computer As Soon As You Can!; The Basics of Print Production; How to Create Effective Print Advertising; Building and Maintaining Your Mailing List; Radio and the Direct Marketing Firm; Television and the Direct Marketing Firm; Telemarketing; How to Manage Company Finances More Effectively; Planning Your Organization; Looking Forward in Time.