
Marketing
South Western Educational Publishing
4th Edition
Will be published approx. on 10. March 2015
Book
Hardback
736 pages
978-1-133-96248-9 (ISBN)
Article not available at the moment
Description
MARKETING 4E introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, logistics, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.
More details
Edition
4th edition
Language
English
Place of publication
Mason
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Dimensions
Height: 30 mm
Width: 223 mm
Thickness: 279 mm
Weight
1769 gr
ISBN-13
978-1-133-96248-9 (9781133962489)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions

James Burrow
Marketing, 5th Student Edition
Book
03/2020
5th Edition
South Western Educational Publishing
€125.04
Shipment within 15-20 days
Persons
James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education. Aubrey R. Fowler III, PhD, has a background in marketing, advertising, and consumer culture research. He is currently the department head of Marketing & International Business at Valdosta State University's Langdale College of Business Administration. He also works with a number of regional advertising agencies in an effort to improve student education and career advancement. Dr. Fowler holds two degrees in English from Youngstown State University in Ohio, an MBA from the University of Southern Mississippi, and a PhD from the University of Nebraska-Lincoln.
Content
1. Marketing Today and Tomorrow.
2. Socially Responsible Marketing.
3. Marketing Begins with Economics.
4. The Basics of Marketing.
5. Marketing Information and Research.
6. Marketing Starts with Customers.
7. Competition Is Everywhere.
8. Social Media and E-Commerce.
9. Develop a Marketing Strategy and Marketing Plan.
10. Develop Successful Products.
11. Services Need Marketing.
12. Business-to-Business Marketing.
13. Distribution.
14. Determine the Best Price.
15. Promotion.
16. Advertising.
17. Selling.
18. Marketing in a Global Economy.
19. Manage Risk.
20. Finance Marketing Activities.
21. Entrepreneurship and Marketing.
22. Take Control with Management.
23. Plan a Future in Marketing.
2. Socially Responsible Marketing.
3. Marketing Begins with Economics.
4. The Basics of Marketing.
5. Marketing Information and Research.
6. Marketing Starts with Customers.
7. Competition Is Everywhere.
8. Social Media and E-Commerce.
9. Develop a Marketing Strategy and Marketing Plan.
10. Develop Successful Products.
11. Services Need Marketing.
12. Business-to-Business Marketing.
13. Distribution.
14. Determine the Best Price.
15. Promotion.
16. Advertising.
17. Selling.
18. Marketing in a Global Economy.
19. Manage Risk.
20. Finance Marketing Activities.
21. Entrepreneurship and Marketing.
22. Take Control with Management.
23. Plan a Future in Marketing.