
Business 2000
Marketing
James L. Burrow(Author)
South-Western (Publisher)
Published on 18. December 2001
Book
Paperback/Softback
176 pages
978-0-538-43133-0 (ISBN)
Description
Business 2000: Marketing covers topics such as marketing and e-commerce, meeting customer's needs, planning products and services, and wholesalers and retailers. Loads of activities and checkpoint problems are included to guarantee comprehension. With added coverage on pricing methods, credit, and marketing communications, Business 2000: Marketing will fulfill your course needs.
Reviews / Votes
1. The World of Marketing. 2. Meet Customer Needs. 3. Planning Products and Services. 4. Promotions and Selling. 5. Integrated Marketing Communications. 6. Pricing and Distribution.More details
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 271 mm
Width: 210 mm
Thickness: 15 mm
Weight
370 gr
ISBN-13
978-0-538-43133-0 (9780538431330)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.
Content
1. The World of Marketing 2. Meet Customer Needs 3. Planning Products and Services 4. Promotions and Selling 5. Integrated Marketing Communications 6. Pricing and Distribution