Analysing Media Texts
Book
Hardback
112 pages
978-0-8264-6753-9 (ISBN)
Description
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts which employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The methods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 207 mm
Width: 127 mm
ISBN-13
978-0-8264-6753-9 (9780826467539)
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Schweitzer Classification
Persons
Content
Introduction - What is multimodality theory?: A funtional theory; Why is modality of interest in research?. The skater and the old man - Multimodal design and moving image production: Skateboarding documentary video - discourse; Design and production; Leo and the Old Man - the kineikonic and its subsidiary modes. Chocolate politics- analysing websites: The websites; Organisation - the design of learning; Orientation - teaching and selling. Returning to Hogwarts - the modality of computer games: From cut scene to gameplay - the player-avatar link; Sensory modality; Technological modality - the modality of children's games. Transforming Hannibal - interview data and textual analysis: How can multimodal analysis be employed in the study of audiences?; Chris and Hannibal. Conclusion.