Analysing Media Texts
Published on 1. December 2003
Book
Paperback/Softback
104 pages
978-0-8264-6470-5 (ISBN)
Description
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 6 mm
Weight
143 gr
ISBN-13
978-0-8264-6470-5 (9780826464705)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Andrew Burn | David Parker
Analysing Media Texts
E-Book
12/2003
1st Edition
Continuum Publishing Corporation
€37.49
Available for download
Persons
Dr Burn is a lecturer in Media Education at IOE, UCL's Faculty of Education and Society, University College London, UK. David Parker is Director of Research, Impact and Learning at Creativity, Culture and Education (CCE).
Content
Introduction - What is multimodality theory?: A funtional theory; Why is modality of interest in research?. The skater and the old man - Multimodal design and moving image production: Skateboarding documentary video - discourse; Design and production; Leo and the Old Man - the kineikonic and its subsidiary modes. Chocolate politics- analysing websites: The websites; Organisation - the design of learning; Orientation - teaching and selling. Returning to Hogwarts - the modality of computer games: From cut scene to gameplay - the player-avatar link; Sensory modality; Technological modality - the modality of children's games. Transforming Hannibal - interview data and textual analysis: How can multimodal analysis be employed in the study of audiences?; Chris and Hannibal. Conclusion.