
Small Giants
Companies That Choose to be Great Instead of Big
Bo Burlingham(Author)
Penguin Books Ltd (Publisher)
Published on 7. June 2007
Book
Paperback/Softback
272 pages
978-0-14-103149-1 (ISBN)
Description
It's widely accepted in business that great companies grow their revenues and profits year after year - but bigger is not necessarily better. In Small Giants, journalist Bo Burlingham takes us deep inside fourteen remarkable privately held companies, from a brewery to a record label, that chose a different path to success.
These organizations quietly rejected the pressure of endless growth, deciding to focus more on satisfying business goals - being the best at what they do, creating a stimulating place to work, providing perfect customer service and making important contributions to their communities.
But what are the magic ingredients that make these companies unique? Why and how does their approach work in such widely varying industries? And what lessons can we learn from them? A fresh, inspirational guide to business strategy, Small Giants will help any entrepeneur consider new directions to make their company great.
These organizations quietly rejected the pressure of endless growth, deciding to focus more on satisfying business goals - being the best at what they do, creating a stimulating place to work, providing perfect customer service and making important contributions to their communities.
But what are the magic ingredients that make these companies unique? Why and how does their approach work in such widely varying industries? And what lessons can we learn from them? A fresh, inspirational guide to business strategy, Small Giants will help any entrepeneur consider new directions to make their company great.
More details
Language
English
Place of publication
London
United Kingdom
Product notice
Paperback (UK-B)
Dimensions
Height: 197 mm
Width: 129 mm
Thickness: 22 mm
Weight
208 gr
ISBN-13
978-0-14-103149-1 (9780141031491)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
06/2007
1st Edition
Penguin Books Ltd
€9.99
Available for download
Person
Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper's, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.