Communication Yearbook
1st Edition
Published on 29. January 1997
Book
Hardback
479 pages
978-0-7619-0686-5 (ISBN)
Description
The Communication Yearbook publishes comprehensive reviews on topics of current interest to communication researchers, professionals and students.
This latest volume in the series, contains ten stimulating articles discussing issues of current concern including: how television influences our views of the world; sex-role stereotyping in advertising; the role of public relations professionals in the production of news; the nature and effects of `public opinion'; attitude change and persuasion; participation in decision-making groups; and communication in cross-sex friendships. Each review summarizes relevant findings discusses theories, methods, problems and directions for future research.
This latest volume in the series, contains ten stimulating articles discussing issues of current concern including: how television influences our views of the world; sex-role stereotyping in advertising; the role of public relations professionals in the production of news; the nature and effects of `public opinion'; attitude change and persuasion; participation in decision-making groups; and communication in cross-sex friendships. Each review summarizes relevant findings discusses theories, methods, problems and directions for future research.
More details
Series
Language
English
Place of publication
Thousand Oaks
United States
Target group
Professional and scholarly
Weight
761 gr
ISBN-13
978-0-7619-0686-5 (9780761906865)
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Schweitzer Classification
Content
Editor's Introduction - Brant R Burleson
Two Decades of Cultivation Research - Michael Morgan and James Shanahan
An Appraisal and Meta-Analysis
The Impact of Foreign TV on a Domestic Audience - Michel G Elasmar and John E Hunter
A Meta-Analysis
Selling the Sex that Sells - Vickie Rutledge Sheilds
Mapping the Evolution of Gender Advertising Research across Three Decades
Public Relations and the Production of News - Glen T Cameron, Lynne M Sallott, and Patricia A Curtin
A Critical Review and Theoretical Framework
Public Opinion as a Normative Opinion Process - Carroll J Glynn
Attitude Accessibility and Persuasion - David R Roskos-Ewoldsen
Review and a Transactive Model
Participation in Small Groups - Joseph A Bonito and Andrea B Hollingshead
Social and Communicative Anxiety - Miles L Patterson and Vicki Ritts
A Review and Meta-Analysis
The Development of Social and Communicative Competence in Childhood - Craig H Hart et al
Review and a Model of Personal, Familial, and Extrafamilial Processes
Communication and Cross-Sex Friendships across the Life Cycle - Michael Monsour
A Review of the Literature
Two Decades of Cultivation Research - Michael Morgan and James Shanahan
An Appraisal and Meta-Analysis
The Impact of Foreign TV on a Domestic Audience - Michel G Elasmar and John E Hunter
A Meta-Analysis
Selling the Sex that Sells - Vickie Rutledge Sheilds
Mapping the Evolution of Gender Advertising Research across Three Decades
Public Relations and the Production of News - Glen T Cameron, Lynne M Sallott, and Patricia A Curtin
A Critical Review and Theoretical Framework
Public Opinion as a Normative Opinion Process - Carroll J Glynn
Attitude Accessibility and Persuasion - David R Roskos-Ewoldsen
Review and a Transactive Model
Participation in Small Groups - Joseph A Bonito and Andrea B Hollingshead
Social and Communicative Anxiety - Miles L Patterson and Vicki Ritts
A Review and Meta-Analysis
The Development of Social and Communicative Competence in Childhood - Craig H Hart et al
Review and a Model of Personal, Familial, and Extrafamilial Processes
Communication and Cross-Sex Friendships across the Life Cycle - Michael Monsour
A Review of the Literature