Protecting Intellectual Property

Day to day business practices are fraught with shortcomings that could place a corporations' intellectual property at risk. Sensitive information on press release policies, tradeshow/conference decorum, internal processes (or lack thereof) could all be used to a competitor's advantage if that information should fall into the wrong hands. Using real-world case studies to illustrate what and what not to do, this book presents best business practice solutions for effectively safeguarding corporate intellectual property. The text discusses global intellectual property protection law, issues with social media networks, and how to distinguish between ethical and unethical behavior.