Strategy Is Destiny
How Strategy-Making Shapes a Company's Future
Published on 30. April 2020
Book
Paperback/Softback
464 pages
978-1-9821-4651-1 (ISBN)
Description
How did a pioneering company in the semiconductor industry not only survive but thrive in the face of the explosive change and upheavals that forced it to transform itself twice in the course of its thirty-year history?
The answer lies in the quality of its strategy-making process, contends leading strategic management scholar Robert A. Burgelman in this extraordinary book based on an exhaustive twelve-year study he conducted inside Intel Corporation.
At once a history of strategy-making at Intel as well as a strategy-making field manual that any high-technology manager will need to consult frequently, Strategy Is Destiny truly describes strategy-in-action as the way of life of senior executives in the corporation of the future.
The answer lies in the quality of its strategy-making process, contends leading strategic management scholar Robert A. Burgelman in this extraordinary book based on an exhaustive twelve-year study he conducted inside Intel Corporation.
At once a history of strategy-making at Intel as well as a strategy-making field manual that any high-technology manager will need to consult frequently, Strategy Is Destiny truly describes strategy-in-action as the way of life of senior executives in the corporation of the future.
More details
Language
English
Place of publication
New York
United States
Publishing group
Simon & Schuster
Product notice
Paperback (trade)
Illustrations
charts and graphs thru-out
Dimensions
Height: 233 mm
Width: 156 mm
Thickness: 38 mm
Weight
515 gr
ISBN-13
978-1-9821-4651-1 (9781982146511)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
01/2020
1st Edition
Free Press
€16.80
Available for download
Persons
Robert A. Burgelman is the Edmund W. Littlefield Professor of Management and the Executive Director of the Stanford Executive Program. He joined the Stanford Business School as an Assistant Professor in 1981. He obtained a Licentiate degree in Applied Economics from Antwerp University, an MA in Sociology, and a PhD in Management of Organizations from Columbia University. He has published articles in leading academic and professional journals, and his books include Inside Corporate Innovation: Strategy, Structure, and Managerial Skills, Research of Technological Innovation, Management and Policy, Strategy Is Destiny: How Strategy-Making Shapes a Company's Future, Strategic Dynamics: Concepts and Cases, and Strategic Management of Technology and Innovation.