
Inside Corporate Innovation
Strategy, Structure, and Managerial Skills
Robert A. Burgelman(Author)
The Free Press
Published on 19. October 1988
Book
Paperback/Softback
240 pages
978-0-02-904341-7 (ISBN)
Description
The new wave of organizational innovations involves new types of arrangements between individuals and corporations. It is likely to continue to produce new organizational forms, spanning the entire range of combinations of markets and hierarchies and involving complex, sometimes protracted negotiation processes between individuals and corporate entities. Such negotiation processes, we believe, will be an increasingly pervasive aspect of corporate life and an important mechanism for facilitating the new integration of individualism and big business through corporate entrepreneurship.
Reviews / Votes
International Management Fascinating insights.More details
Language
English
Place of publication
New York
United States
Publishing group
Simon & Schuster
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 14 mm
Weight
377 gr
ISBN-13
978-0-02-904341-7 (9780029043417)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Robert A. Burgelman is the Edmund W. Littlefield Professor of Management and the Executive Director of the Stanford Executive Program. He joined the Stanford Business School as an Assistant Professor in 1981. He obtained a Licentiate degree in Applied Economics from Antwerp University, an MA in Sociology, and a PhD in Management of Organizations from Columbia University. He has published articles in leading academic and professional journals, and his books include Inside Corporate Innovation: Strategy, Structure, and Managerial Skills, Research of Technological Innovation, Management and Policy, Strategy Is Destiny: How Strategy-Making Shapes a Company's Future, Strategic Dynamics: Concepts and Cases, and Strategic Management of Technology and Innovation.
Content
Contents
Preface
Acknowledgments
1 Internal Corporate Venturing
2 Can Exploratory Research Be Planned?
3 Transforming Invention into Innovation
4 Conceiving New Business Opportunities
5 Transforming Projects into Ventures
6 Establishing a One-Product Business
7 From a One-Product to a Multiline Business
8 The New-Venture Division in the Corporate Context
9 An Overview of Internal Corporate Venturing
10 Management Strategies That Improve the Odds
11 The Role of Corporate Entrepreneurship in Established Firms
Epilogue: A New Organizational Revolution in the Making?
Appendix: Methodology and Research Design
Notes
Index
Preface
Acknowledgments
1 Internal Corporate Venturing
2 Can Exploratory Research Be Planned?
3 Transforming Invention into Innovation
4 Conceiving New Business Opportunities
5 Transforming Projects into Ventures
6 Establishing a One-Product Business
7 From a One-Product to a Multiline Business
8 The New-Venture Division in the Corporate Context
9 An Overview of Internal Corporate Venturing
10 Management Strategies That Improve the Odds
11 The Role of Corporate Entrepreneurship in Established Firms
Epilogue: A New Organizational Revolution in the Making?
Appendix: Methodology and Research Design
Notes
Index