All about Them
Grow Your Business by Focusing on Others
Published on 6. September 2016
Book
Hardback
312 pages
978-0-7382-1920-2 (ISBN)
Description
The best companies and most successful salespeople live by a three-word mantra-"all about them"-because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture the power of storytelling (and story- selling ) brand authenticity and transparency and more.
Reviews / Votes
Jim Pawlak's "Biz Books" column, 8/21/16 "Turkel identifies the dynamics of today's consumer...He speaks to the emotional part of the buying experience."More details
Language
English
Place of publication
United States
Publishing group
Hachette Books
Target group
College/higher education
Professional and scholarly
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 211 mm
Width: 142 mm
Thickness: 30 mm
Weight
431 gr
ISBN-13
978-0-7382-1920-2 (9780738219202)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
In 1983, Bruce founded TURKEL Brands. Today, he's as passionate about creating memorable brands as he was then. Bruce conveys the importance of strong brands to clients, audiences and readers, and shows them how to build their own brand value. TURKEL Brands continues to break new ground with innovative work using simple yet powerful brand building techniques. Bruce is a weekly contributor on the Fox Business Channel and has appeared as a branding, marketing and advertising expert on CNN, ABC, CBS and NPR. He's authored three books on advertising his latest is Building Brand Value, and is busy writing his next two. He's also been featured in Fast Company, The New York Times, Communication Arts, Fortune, and AdWeek.www.bruceturkel.com