Entrepreneurship
Published on 1. January 1986
Book
Hardback
512 pages
978-0-471-82522-7 (ISBN)
Description
This book introduces students to entrepreneurship and points out the significant differences between countries that are entrepreneurially strong and those that are weak. It includes an introduction to the American enterprise system and analyzes the characteristics and tendencies of the strong entrepreneur. Shows students how to create and evaluate products or services for the market place, how to go into business through a start-up, buyout, or franchise. The text is abundantly illustrated with examples from actual case histories.
More details
Series
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Illustrations
illustrations, bibliography, index
Dimensions
Height: 78 mm
Width: 54 mm
Weight
1049 gr
ISBN-13
978-0-471-82522-7 (9780471825227)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
ENTREPRENEURSHIP AND THE ENTREPRENEUR. Analysis of Entrepreneurship. Analysis of the Entrepreneur. PRODUCT SERVICE CREATION AND EVALUATION. Product Service Ideas. Product Service Idea Analysis and Evaluation. MEANS OF ENTERING BUSINESS. The Startup. The Buyout. The Franchise. PROMISING ENTREPRENEURIAL OPPORTUNITIES. The Mail Order Business. International Trade. The Export Business. A Potpourri of Opportunities. LEGAL AND FINANCIAL CONSIDERATIONS. Structuring The Business Venture. Protecting The Business Venture. Financing Instruments and Venture Capital. Government, Banks, and other Financing Sources. PREPARATION AND PRESENTATION OF THE BUSINESS PLAN. Form of The Business Plan. ELEMENTS OF THE BUSINESS PLAN--Part I. ELEMENTS OF THE BUSINESS PLAN--Part II. PRESENTATION OF THE BUSINESS PLAN. Index.