Stepping Out

This book offers a vivid character sketch of the Chinese entrepreneur. The oral history approach adopted allows the authors to take a series of sociological-biographical snapshots of an entrepreneurial life unfolding. This life drama is illustrated by a rare collection of over forty archival photographs. The book integrates sociology, social psychology, history and business management studies, and looks at the entrepreneur not from the vantage points of market planning and business calculus but from his own developmental complex of factors within and outside himself. By thus looking at entrepreneurship as a person-centered phenomenon in a social context - 'the world begins with me' - this book adds a human dimension to current discussions on entrepreneurship.