Measuring Country Image
Theory, Method, and Effects
Published on 5. September 2016
Book
Paperback/Softback
XVI, 147 pages
978-3-658-15406-6 (ISBN)
Description
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.
More details
Edition
1st ed. 2016
Language
English
Place of publication
Wiesbaden
Germany
Publishing group
Springer Fachmedien Wiesbaden GmbH
Target group
Professional and scholarly
Illustrations
15 s/w Abbildungen
XVI, 147 p. 15 illus.
Dimensions
Height: 210 mm
Width: 148 mm
Thickness: 10 mm
Weight
221 gr
ISBN-13
978-3-658-15406-6 (9783658154066)
DOI
10.1007/978-3-658-15407-3
Schweitzer Classification
Other editions
Additional editions
E-Book
08/2016
Springer VS
€53.49
Available for download
Person
Dr. Alexander Buhmann is Assistant Professor at the Norwegian Business School, Oslo. He received his doctorate at the Faculty of Economics and Social Sciences at the University of Fribourg, Switzerland. His research focuses on Public Relations, Corporate Communications, and Public Diplomacy.
Content
Towards an integrative model of the country image.- A variance-based approach for PR measurement and evaluation.- From model to measurement.- The constitution and effects of country image and identity.