Management of Technology and Innovation
A Strategic Application
Published on 18. January 2006
Book
Hardback
600 pages
978-0-324-14497-0 (ISBN)
Description
The management of technology is a major factor in the process layout employed by the firm, in systems used by the company, in its structural design, and in its product marketability. This text uses technology as a guiding focus for explaining the strategic management process.
More details
Edition
Student ed.
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Illustrations
Illustrations
ISBN-13
978-0-324-14497-0 (9780324144970)
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Schweitzer Classification