E-Business Models

1.Introduction: the impact of internet technologies on traditional business models for service firms, service outsourcing decisions, business process services and supplier/buyer relationships. 2. The nature of the innovation: incremental change or technological discontinuity? (examples) 3. The nature of the marketplace: online vertical marketplaces and the rules of exchange (examples); external providers of business process services. 4. The drivers of change: is performance determined by traditional factors or by new online capabilities? How do existing capabilities interact with online provisioning? 5. Who are the winners? / which firms are most likely to gain competitive advantage in the new e-marketplace (showcase vignette? ) 6. Governance and exchange: new business models; continuities and discontinuities. Books that would be similar to this book would be those that explicitly discuss the interaction between technology and business models. The closest thing in the e-commerce technology interacting with strategy and industry disintermediation or business model deconstruction would be Blown to Bits by Philip Evans and Thomas Wurster, Harvard Business School Press, 2000. Clayton Christensen's The Innovator's Dilemma would also be similar in that it carves out a theory for how to think about particular types of technology and its adoption or diffusion over time. There are also edited books that are academic in nature that summarize underlying research on the general topic of emerging technology that would overlap to some degree such as Wharton on Managing Emerging Technologies by George Day, and Paul J.H. Schoemaker, 2000, Wiley and Sons. A book that is critical for motivating the service aspects would be Service Breakthroughs by James Heskett, W. Earl Sasser, Jr, and Christoper W.L. Hart, The Free Press 1990. A book positioning some of the theoretical point of view of information economics which characterizes the effects of e-commerce technology would be Information Rules, by Carl Shapiro and Hal R. Varian, 1999, Harvard Business School Press. From a more academic perspective though the work of Oliver Williamson and The Economic Institutions of Capitalism, Free Press, 1985 would be critical underpinning for the governance issues in the examples. More current application of these ideas to e-commerce can be found in Market Microstructure, by Daniel Spulber, Cambridge University Press, 1999.