Cases in Public Relations
Translating Ethics into Action
Published on 30. November 2018
Book
Paperback/Softback
368 pages
978-0-19-063138-3 (ISBN)
Description
Cases in Public Relations presents the complexities and challenges of public relations in today's ever-changing world. Containing cases written specifically for this course by researchers and practitioners from all parts of the country, this text offers the most contemporary and diverse set of cases available. While clearly illustrating the functions of public relations practices, each case also challenges students to consider the real-world context and
ethical dimensions of public relations.
ethical dimensions of public relations.
Reviews / Votes
"Cases in Public Relations satisfies my goal of incorporating ethical thought and action into all aspects of the public relations process. We talk about ethics in the introductory course, but little, from a text standpoint, is done afterwards. With this text, I will be able to 'close the loop' between introduction and implementation."--Kirk Hazlett, APR, Fellow PRSA, Curry College "This text helps students understand that decisions are not always 'black and white' and cannot be made in a vacuum. In addition, success cannot be measured only in dollar amounts. It will also help students to understand that many publics/constituencies are affected by decisions."--Patricia Cambridge, Ohio UniversityMore details
Language
English
Place of publication
New York
United States
Target group
College/higher education
Illustrations
Illustrations
Weight
540 gr
ISBN-13
978-0-19-063138-3 (9780190631383)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Brigitta R. Brunner is Professor of Public Relations at Auburn University. Corey A. Hickerson is Professor of Public Relations at James Madison University.
Content
Section I: Introduction to Cases, Ethics, and Public Relations 1. What is the Case Method?
2. Ethical Frameworks and Professional Codes
Section II: Public Relations Functions 3. Conflict and Crisis Management
4. Social Media and Technology
5. Corporate Social Responsibility
Section III: Public Relations Contexts 6. Consumer Relations
7. Community Relations
8. Sports Communication
9. Health
10. Government Relations
11. International
12. Nonprofit and Education
Section IV: The Future of Public Relations 13. Trends in Public Relations, Communication, and Society that will Challenge Ethics
2. Ethical Frameworks and Professional Codes
Section II: Public Relations Functions 3. Conflict and Crisis Management
4. Social Media and Technology
5. Corporate Social Responsibility
Section III: Public Relations Contexts 6. Consumer Relations
7. Community Relations
8. Sports Communication
9. Health
10. Government Relations
11. International
12. Nonprofit and Education
Section IV: The Future of Public Relations 13. Trends in Public Relations, Communication, and Society that will Challenge Ethics