Fuct

An originator of West Coast street and skate style, Fuct was a cult LA brand that went on to become one of the most influential American streetwear labels, influencing not only the style but also the graphic and referential approach of countless artists and companies. Driven by the provocative vision of its creator, the skater and graffiti artist Erik Brunetti, Fuct's appeal drew on contemporary skate aesthetics and invoked a situationist slant on brandoriented consumer culture. This volume explores the archives of the brand's products and advertising, as well as Brunetti's artwork, sketches, and films that continue to inspire and inform the brand.