
Rhetoric of Machine Aesthetics
Barry Brummett(Author)
Praeger Publishers Inc
Published on 30. July 1999
Book
Hardback
160 pages
978-0-275-96644-7 (ISBN)
Description
Brummett addresses the question of how the aesthetic experience of machines can have rhetorical influence. He develops a theory of machine aesthetics, showing nine dimensions of the aesthetic experience of machines and machine-like objects or activities. He identifies three general types of machine aesthetics: Mechtech, classical machine aesthetics based on hardware, gears, pistons, and so forth; Electrotech, high technology machine aesthetics based on the ability of electricity to put machinery on the human scale; and Chaotech, the aesthetic appeal of the decayed machine. In each case, rhetorical applications of the aesthetic are explored. A final critical application shows how the film Brazil warns its audience that fascism can be supported by simulations based on machine aesthetics.
Brummett's book develops and articulates ideas in the fields of rhetoric and literature that have not been brought together before. In a radical departure, Brummett sees machines not as passive backdrops to human intercourse, but rather as possessing a powerful rhetoric of their own. The book will be of great interest to scholars and students of communications, art, and aesthetics.
Brummett's book develops and articulates ideas in the fields of rhetoric and literature that have not been brought together before. In a radical departure, Brummett sees machines not as passive backdrops to human intercourse, but rather as possessing a powerful rhetoric of their own. The book will be of great interest to scholars and students of communications, art, and aesthetics.
More details
Language
English
Place of publication
United States
Publishing group
Bloomsbury Publishing Plc
Target group
College/higher education
Professional and scholarly
Interest Age: From 7 to 17 years
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 13 mm
Weight
392 gr
ISBN-13
978-0-275-96644-7 (9780275966447)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
BARRY BRUMMETT is Professor of Communication at the University of Wisconsin-Milwaukee. He is the author of several books and articles, including Contemporary Apocalyptic Rhetoric (Praeger, 1991).
Content
Aesthetics, Machines, and Rhetoric
Mechtech: Classical Machine Aesthetics
Electrotech: High Technology Machine Aesthetics
Chaotech: Aesthetics of the Decayed Machine
Simulations and Machine Aesthetics in Brazil
Works Cited
Index
Mechtech: Classical Machine Aesthetics
Electrotech: High Technology Machine Aesthetics
Chaotech: Aesthetics of the Decayed Machine
Simulations and Machine Aesthetics in Brazil
Works Cited
Index