Product Development
Meeting the Challenge of the Design-Marketing Interface
1st Edition
Published on 25. April 1995
Book
Hardback
362 pages
978-0-471-95353-1 (ISBN)
Description
This book covers a wide range of issues including management and evaluation of success and failure and the interface between design and marketing. It presents a study of the leading edge of product development, and provides a well-organized, comprehensive, and conceptually well developed view of the area.
More details
Edition
1., Aufl.
Language
English
Place of publication
Chichester
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 23.5 cm
Width: 15.5 cm
Weight
700 gr
ISBN-13
978-0-471-95353-1 (9780471953531)
Schweitzer Classification
Content
Partial table of contents: PRODUCT DEVELOPMENT: A MARKETING PERSPECTIVE. Where We've Been and Where We're Going in New Product Development Research (S. Hart). A Framework for Technology Strategy (A. Nagel). MANAGING THE DESIGN-MARKETING INTERFACE. The Interfaces Between Design and Other Key Functions in Product Development (R. Davies-Cooper & T. Jones). Approaches to Design Management in the Product Development Process (M. Bruce & B. Morris). NETWORKS AND RELATIONSHIPS. A Management Framework for Collaborative Product Development (M. Bruce, et al.). Developing Capabilities for Innovative Product Designs: A Case Study of the Scandinavian Furniture Industry (B. Jevnaker). LAUNCH STRATEGIES. Successful Launch Strategies: New and Future Research Efforts (E. Hultink & H. Robben). ADOPTION AND DIFFUSION. Diffusion of Innovations in Business-to-Business Markets (R. Frambach). CONTEMPORARY ISSUES. Product Liability Issues in Product Development (H. Ritsema). Index.