Marketing and Design Management
Published on 9. June 1997
Book
Paperback/Softback
272 pages
978-0-415-12009-8 (ISBN)
Description
This text looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design on the organization, new product strategies and the effectiveness of the marketing/design relationship.
More details
Series
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Illustrations
40ill.figs.tabs.
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-0-415-12009-8 (9780415120098)
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Schweitzer Classification
Other editions
New editions
Margaret Bruce | Rachel Cooper
Marketing and Design Management
Book
06/1997
Cengage Learning EMEA
€58.37
Article is exhausted; no reprint
Content
The marketing and design management interface; product development and corporate communication; cases on retail, services and industrial products; best practice; key developments.