Marketing and Design Management
Published on 28. February 1997
Book
Hardback
256 pages
978-0-415-12008-1 (ISBN)
Description
This text looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design on the organization, new product strategies and the effectiveness of the marketing/design relationship.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-0-415-12008-1 (9780415120081)
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Schweitzer Classification