The Global Foundations of Public Relations
Humanism, China and the West
1st Edition
Published on 31. May 2023
Book
Paperback/Softback
216 pages
978-1-032-05475-9 (ISBN)
Description
The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.
As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and - focusing less on the obvious differences and contracts - seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally.
This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.
As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and - focusing less on the obvious differences and contracts - seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally.
This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Postgraduate
Illustrations
1 s/w Abbildung, 1 s/w Zeichnung, 5 s/w Tabellen
5 Tables, black and white; 1 Line drawings, black and white; 1 Illustrations, black and white
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 13 mm
Weight
357 gr
ISBN-13
978-1-032-05475-9 (9781032054759)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Robert E. Brown | Burton St. John III | Jenny Zhengye Hou
The Global Foundations of Public Relations
Humanism, China and the West
Book
09/2021
1st Edition
Routledge
€207.60
Shipment within 15-20 days
Robert E. Brown | Burton St. John III | Jenny Zhengye Hou
The Global Foundations of Public Relations
Humanism, China and the West
E-Book
09/2021
1st Edition
Routledge
€59.49
Available for download
Persons
Robert E. Brown is Professor Emeritus at Salem State University, USA, and a member of the Affiliated Faculty of Emerson College.
Burton St. John III is Professor of Public Relations at the University of Colorado-Boulder, USA.
Jenny Zhengye Hou is Chief Investigator of Strategic Communication and Public Relations at Queensland University of Technology, Australia, and Senior Fellow of Higher Education Academy.
Burton St. John III is Professor of Public Relations at the University of Colorado-Boulder, USA.
Jenny Zhengye Hou is Chief Investigator of Strategic Communication and Public Relations at Queensland University of Technology, Australia, and Senior Fellow of Higher Education Academy.
Content
Introduction (1) The Western Rationales for Public Relations: The Engineering of Human Interactions (2) Ancient Chinese Roots (3) History and Legitimacy in the West: Public Relations Aesthetics from Hippocrates to Luis Bunuel (4) The trajectory of practices and values of public relations in China: The ascent of a humanistic turn within Chinese public relations (5) Turning to Humanism: Merchants, Guilds and Managed Public Communication in Medieval Europe and Middle Period China (6) Toward a New Dawn of Public Relations: With Charity Toward All (7) Crisis Communication in China (8) Crisis Communication and Humanism in Nigeria: Challenges and Opportunities (9) Public Relations and the Performance of Everything (10) Humanistic Turn: A New Home for Public Diplomacy? (11) A Humanistic Turn of Place Branding in Public Relations: From Marketing to Social Science and Sustainability Perspective (12) A New Model of Humanistic PR: The Social Business - A Conversation with Robin Low