The Lead Machine
The Small Business Guide to Digital Marketing
Published on 22. January 2017
Book
Paperback/Softback
320 pages
978-0-9983674-0-8 (ISBN)
Description
Do you want to rank higher in Google, engage more people on Facebook, and build your email list? Do you want to generate more online leads and sales for your business?
If so, then you're just one click away from being able to create a digital marketing plan that works for your business.
In The Lead Machine, you'll discover a simple, straight-forward method for digital marketing called the BARE Essentials of Digital Marketing.
Build - How to create a website that turns visitors into customers
Attract - What are the three most effective methods for driving highly qualified traffic to your site
Retain - How to stay in contact with prospects long after they've left your site
Evaluate - How to read and analyze your traffic reports so you can constantly improve your marketing and your conversion rates
Within each section you'll discover the secrets of digital marketing, and how to apply them to your own business. You'll get answers to questions such as:
How do I increase my website conversions?
How can I write more persuasive copy that gets people to take action at my site?
How do I attract more visitors to my site?
How do I get to the first page of Google?
How can I come up in local search?
How can I uncover which words my customers are using at Google?
Where do I put my best keywords on my web page?
What are the best plugins for helping me rank higher?
How can I use social media to drive traffic to my site?
What are the most effective social media channels for lead generation?
How much time should I spend on social media?
How does blogging improve my visibility online?
How does a podcast help my business?
How do I create videos for YouTube?
How do I attract an audiece to YouTube?
How do I get YouTube viewers to visit my website?
Does Facebook marketing still work?
Does my business need to be on Twitter?
How can I prospect for new business on LinkedIn?
What other social media platforms should I be using?
How can I use webinars to build my business?
How do I advertise on Facebook?
How can I advertise to my ideal customers on Twitter?
What other social platforms can I advertise on?
How can I stay in touch with people after they've left my site?
How do I built an email list?
How do I send out mass mailings?
How do I install Google Analytics?
How do I find out what pages are most popular on my site?
How can I find out what keywords are driving the best traffic?
How can I determine where there are "leaks" on my website?
What other digial marketing can I measure?
How do I know if any of this is working?
Is this book right for you?
If you've been looking to generate more leads from your website, this book is for you.
If you've been looking to rank higher at the search engines, this book is for you.
If you want to build an audience on social media, this book is for you.
If you want to get your ideal customers to opt into your email newsletter, this book is for you.
If so, then you're just one click away from being able to create a digital marketing plan that works for your business.
In The Lead Machine, you'll discover a simple, straight-forward method for digital marketing called the BARE Essentials of Digital Marketing.
Build - How to create a website that turns visitors into customers
Attract - What are the three most effective methods for driving highly qualified traffic to your site
Retain - How to stay in contact with prospects long after they've left your site
Evaluate - How to read and analyze your traffic reports so you can constantly improve your marketing and your conversion rates
Within each section you'll discover the secrets of digital marketing, and how to apply them to your own business. You'll get answers to questions such as:
How do I increase my website conversions?
How can I write more persuasive copy that gets people to take action at my site?
How do I attract more visitors to my site?
How do I get to the first page of Google?
How can I come up in local search?
How can I uncover which words my customers are using at Google?
Where do I put my best keywords on my web page?
What are the best plugins for helping me rank higher?
How can I use social media to drive traffic to my site?
What are the most effective social media channels for lead generation?
How much time should I spend on social media?
How does blogging improve my visibility online?
How does a podcast help my business?
How do I create videos for YouTube?
How do I attract an audiece to YouTube?
How do I get YouTube viewers to visit my website?
Does Facebook marketing still work?
Does my business need to be on Twitter?
How can I prospect for new business on LinkedIn?
What other social media platforms should I be using?
How can I use webinars to build my business?
How do I advertise on Facebook?
How can I advertise to my ideal customers on Twitter?
What other social platforms can I advertise on?
How can I stay in touch with people after they've left my site?
How do I built an email list?
How do I send out mass mailings?
How do I install Google Analytics?
How do I find out what pages are most popular on my site?
How can I find out what keywords are driving the best traffic?
How can I determine where there are "leaks" on my website?
What other digial marketing can I measure?
How do I know if any of this is working?
Is this book right for you?
If you've been looking to generate more leads from your website, this book is for you.
If you've been looking to rank higher at the search engines, this book is for you.
If you want to build an audience on social media, this book is for you.
If you want to get your ideal customers to opt into your email newsletter, this book is for you.
More details
Language
English
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
Illustrations, black and white
Dimensions
Height: 225 mm
Width: 150 mm
Thickness: 19 mm
Weight
428 gr
ISBN-13
978-0-9983674-0-8 (9780998367408)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media.
He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing.
Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.
He has appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.
He is the "tech guru" on the evening news show, 207, which airs on the NBC affiliates in Maine, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education.
He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing.
Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.
He has appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.
He is the "tech guru" on the evening news show, 207, which airs on the NBC affiliates in Maine, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education.