
Football, Fandom and Consumption
Oliver Brooks(Author)
Routledge (Publisher)
1st Edition
Published on 30. September 2020
Book
Paperback/Softback
160 pages
978-0-367-66169-4 (ISBN)
Description
Modern football is an industry and capitalism is its engine. However, this book argues for a more nuanced understanding of contemporary football culture and the (self-)identity of football fans.
Drawing on original ethnographic research conducted with fans at all levels, from international to lower league, the book explores the tensions between fans as consumers and 'traditional' football cultures, arguing that modern football fans are able to negotiate the discourses of capitalism and tradition operating upon them to enact their own power and identity within football culture.
Featuring case studies of Norwich City, MK Dons and Chelsea fans, this is fascinating reading for anybody with an interest in sport and society or cultural studies.
Drawing on original ethnographic research conducted with fans at all levels, from international to lower league, the book explores the tensions between fans as consumers and 'traditional' football cultures, arguing that modern football fans are able to negotiate the discourses of capitalism and tradition operating upon them to enact their own power and identity within football culture.
Featuring case studies of Norwich City, MK Dons and Chelsea fans, this is fascinating reading for anybody with an interest in sport and society or cultural studies.
Reviews / Votes
"Brooks' volume is a welcome addition to studies on football fandom. It presents a clear argument regarding so-called consumerist or non-traditional fans. The case studies are neatly chosen and provide a compact articulation of the state of play in the contemporary sporting culture of the UK. Brooks writes in an easy and readable style and there is a persistent sense that he enjoyed his research and writing." - Andy Fuller, University of Melbourne, Australia"an ethnography that successfully presents a nuanced understanding of fan culture, illustrating how sports fans articulate and understand their identity, and how they negotiate the ways in which they may themselves be represented within the surrounding sporting culture. Summing Up: Recommended." - J. R. Mitrano, Central Connecticut State University, CHOICE (December 2019)
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Postgraduate and Undergraduate
Dimensions
Height: 234 mm
Width: 156 mm
Weight
310 gr
ISBN-13
978-0-367-66169-4 (9780367661694)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Oliver Brooks
Football, Fandom and Consumption
Book
02/2019
1st Edition
Routledge
€185.60
Shipment within 15-20 days

Oliver Brooks
Football, Fandom and Consumption
E-Book
02/2019
1st Edition
Routledge
€52.49
Available for download

Person
Oliver Brooks is Tutor in the School of Politics, Philosophy, Language and Communication Studies at the University of East Anglia, UK.
Content
1. Introduction: #Youarefootball, 2. The People's Game?, 3. Changing Formation, 4. Norwich City: 'The Best Pies in the League', 5. MK Dons: Fear and Loathing in Milton Keynes, 6. Chelsea: 'Champions of Europe', 7. 'IN-GER-LAND': Ethnography in the Pub, 8. Conclusion: They think It's All Over, Appendix A