Manuals
Published on 7. November 2024
Book
Hardback
600 pages
978-0-500-02882-7 (ISBN)
Description
Introducing Manuals - the most comprehensive study of corporate identity design manuals from the golden era of identity design.
The 41 manuals featured have been expertly photographed, retaining all essential details, and are presented in a spacious and functional layout, allowing you to fully appreciate these wonderful examples of sophisticated information design. These include manuals for Canadian National Railways (1965); New York City Transit Authority (1970); Olivetti (1971); NASA (1976); PTT [Dutch postal/telephone services] (1989); RAC (1998).
The photography is accompanied by a foreword by the late Massimo Vignelli, an afterword by designer Lance Wyman, and texts from Adrian Shaughnessy, Richard Danne, Martha Fleming, Greg D'Onofrio and Patricia Belen, alongside interviews with branding and visual identity practitioners Armin Vit, Sean Perkins, John Lloyd, Michael Burke, Sean Wolcott, Liza Enebeis and John Bateson.
The 41 manuals featured have been expertly photographed, retaining all essential details, and are presented in a spacious and functional layout, allowing you to fully appreciate these wonderful examples of sophisticated information design. These include manuals for Canadian National Railways (1965); New York City Transit Authority (1970); Olivetti (1971); NASA (1976); PTT [Dutch postal/telephone services] (1989); RAC (1998).
The photography is accompanied by a foreword by the late Massimo Vignelli, an afterword by designer Lance Wyman, and texts from Adrian Shaughnessy, Richard Danne, Martha Fleming, Greg D'Onofrio and Patricia Belen, alongside interviews with branding and visual identity practitioners Armin Vit, Sean Perkins, John Lloyd, Michael Burke, Sean Wolcott, Liza Enebeis and John Bateson.
More details
Language
English
Place of publication
London
United Kingdom
Illustrations
From mostly existing print PDFs. Add 32pp new content; 1000 Illustrations, color
Dimensions
Height: 288 mm
Width: 244 mm
Thickness: 47 mm
Weight
3092 gr
ISBN-13
978-0-500-02882-7 (9780500028827)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Adrian Shaughnessy is a graphic designer, writer and senior tutor at the Royal College of Art, London. He has written numerous books, including a compendium of his design journalism, Scratching the Surface, and monographs devoted to designers Herb Lubalin and Ken Garland. In 1988, Shaughnessy cofounded design studio Intro; today he runs ShaughnessyWorks, a consultancy combining art direction, writing, editing, and lecturing, and is a codirector of Unit Editions. Tony Brook AGI is a designer, artist, educator, publisher, collector, and curator. He co-founded his London based studio SPIN and publisher of books on visual culture, Unit editions in 2009.