The Housefly Effect
How Nudge Psychology Steers Your Everyday Behaviour
Published on 21. November 2024
Book
Paperback/Softback
240 pages
978-1-83501-208-6 (ISBN)
Description
THE INSTANT INTERNATIONAL BESTSELLER
How do house flies help save millions of euros? How do the layout of casinos keep you gambling?
We are not nearly as rational as we'd like to think - every day we overestimate our ability to resist temptation.
Effective advertising experts use this to nudge us, making the most of our natural behaviour to get the results they want.
In order to process the millions of decisions we make each day, our brains take shortcuts. We are fooled by drugs that don't contain active ingredients, traffic light buttons that aren't connected, and the obsolete 'save' feature in MS Word - these are all examples of placebos that can be surprisingly reassuring. There are countless things that affect our behaviour: reward and punishment, beauty and attraction, and the human tendency to follow the crowd.
THE HOUSE FLY EFFECT reveals how to recognize some of the things that affect our behaviour everyday and how we can use this knowledge to our advantage.
How do house flies help save millions of euros? How do the layout of casinos keep you gambling?
We are not nearly as rational as we'd like to think - every day we overestimate our ability to resist temptation.
Effective advertising experts use this to nudge us, making the most of our natural behaviour to get the results they want.
In order to process the millions of decisions we make each day, our brains take shortcuts. We are fooled by drugs that don't contain active ingredients, traffic light buttons that aren't connected, and the obsolete 'save' feature in MS Word - these are all examples of placebos that can be surprisingly reassuring. There are countless things that affect our behaviour: reward and punishment, beauty and attraction, and the human tendency to follow the crowd.
THE HOUSE FLY EFFECT reveals how to recognize some of the things that affect our behaviour everyday and how we can use this knowledge to our advantage.
Reviews / Votes
'By far the best management book I've read so far this year! A book that is extremely interesting and at the same time manages to amaze, irritate, make you laugh and evoke recognition' -- Danielle de Jong * Managementboek * 'Tim & Eva have written a brilliant book. They explain to the reader the practical implications of behavioural science with light-hearted charm that will resonate with a broad range of readers'. Richard Shotton, author of the bestseller The Choice Factory -- Richard Shotton 'A delicious book, that seduces you with one enjoyable example after another. It is very relatable, but it also includes some real eye-openers' -- Jort Kelder 'Crammed with interesting nuggets' Daily MailMore details
Language
English
Place of publication
United Kingdom
Product notice
Paperback (UK-trade)
Dimensions
Height: 234 mm
Width: 153 mm
ISBN-13
978-1-83501-208-6 (9781835012086)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Eva van den Broek | Tim den Heijer
The Housefly Effect
How Nudge Psychology Steers Your Everyday Behaviour
E-Book
11/2024
Bedford Square Publishers
€11.49
Available for download
Persons
Eva van den Broek holds a PhD in behavioral economist and is the founder of Behavioral Insights The Netherlands.
Tim den Heijer is a creative strategist, copywriter and founder of B.R.A.I.N. Creatives. He has 20 years of experience in advertising and has worked for some of the biggest brands on the planet.
Tim den Heijer is a creative strategist, copywriter and founder of B.R.A.I.N. Creatives. He has 20 years of experience in advertising and has worked for some of the biggest brands on the planet.