
Professional Practice Development
Meeting the Competitive Challenge
E. W. Brody(Author)
Praeger Publishers Inc
Published on 11. May 1989
Book
Hardback
273 pages
978-0-275-93102-5 (ISBN)
Description
Many professionals today, in a wide variety of fields, find themselves in need of the knowledge and skills that will permit them to build and maintain a successful practice. The current economic climate, changes in the rules of competitive advertising and client relations, and an overabundance of professionals have led to the need for improved skills in practice development. Professional Practice Development gives both practitioners and newcomers the practical information they need to compete for new clients and retain existing ones. With particular focus on traditional and non-traditional channels of communication, this step-by-step guide shows how to develop and implement strategies that lead to a flourishing practice.
Brody begins his study with a discussion of the unique situation professionals find themselves in today. Next, the book discusses planning, the importance of information, and the role of decision-making in building a practice. Further chapters explore the many kinds of communication that make a successful practice. The study addresses office environments, client communication, marketing strategies, envronmental assessment, and professional networking, and concludes with an overview on managing the entire process.
Brody begins his study with a discussion of the unique situation professionals find themselves in today. Next, the book discusses planning, the importance of information, and the role of decision-making in building a practice. Further chapters explore the many kinds of communication that make a successful practice. The study addresses office environments, client communication, marketing strategies, envronmental assessment, and professional networking, and concludes with an overview on managing the entire process.
More details
Language
English
Place of publication
United States
Publishing group
Bloomsbury Publishing Plc
Target group
College/higher education
Dimensions
Height: 240 mm
Width: 161 mm
Thickness: 19 mm
Weight
581 gr
ISBN-13
978-0-275-93102-5 (9780275931025)
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Schweitzer Classification
Person
E. W. BRODY teaches public relations in the Department of Journalism at Memphis State University in Tennessee and maintains a public relations consulting practice in Memphis. He has written a number of books, including Public Relations Research (Praeger 1989) and Public Relations Programming and Production (Praeger, 1988).
Content
Preface Professionals in Contemporary Society Charting a Course Formulas for Success The Role of Information Decision-Making The Nature of Communication Locating the Practice The People Factor Employee Communication Practice Communication Reaching Out Channel Variables Strategic Communication Targeted Communication Managing the Process Bibliography Index