Analyzing E-Commerce and Internet Law Interactive Workbook
Published on 9. May 2001
Book
Paperback/Softback
576 pages
978-0-13-085898-6 (ISBN)
Description
This practical, hands-on learning system walks you step-by-step through every crucial decision and implementation detail associated with profitable e-commerce! The book reviews the key strategic, technical, financial, and architectural issues associated with deploying advanced intranets, extranets, and Web sites, and integrating with legacy systems. Next, it covers key e-commerce fundamentals, including B2B, B2C, and supply chain integration, strategy, and security. The authors review key issues facing today's e-Commerce decision-maker, showing how to avoid costly mistakes, analyze traffic, plan for growth, and incorporate new technologies. The book includes an exceptionally detailed briefing on Web and e-commerce legal issues, from intellectual property rights and domain name ownership to site-owner liability and terms of use.
More details
Language
English
Place of publication
Upper Saddle River
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 178 mm
Width: 233 mm
Thickness: 37 mm
Weight
1075 gr
ISBN-13
978-0-13-085898-6 (9780130858986)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
J. DIANNE BRINSON teaches Internet law at the Internet Education Institute at San Jose State University's Professional Development Center and is a former member of the Executive Committee of the Intellectual Property Section of the State Bar of California. BENAY DARA-ABRAMS is CEO of BrainJolt.com, which provides consulting, and development of Web-based software for education. She is also the designer of the Web-based Online Adaptive Learning Environment.
DREW DARA-ABRAMS is CTO of BrainJolt.com. He has designed and taught classes on Internet, Web design, programming, and advanced topics in computers to both adults and children.
JENNIFER MASEK is Director of Content for Hotpaper.com, a San Francisco-based Application Service Provider.
RUTH A. McDUNN is Web Information Manager and Publishing and New Media Specialist at the Stanford Linear Accelerator Center (SLAC), the first U.S. Web site.
BEBO WHITE is a computational physicist and Computing Information Systems Analyst at SLAC. He has written and lectured extensively on Web technology.
DREW DARA-ABRAMS is CTO of BrainJolt.com. He has designed and taught classes on Internet, Web design, programming, and advanced topics in computers to both adults and children.
JENNIFER MASEK is Director of Content for Hotpaper.com, a San Francisco-based Application Service Provider.
RUTH A. McDUNN is Web Information Manager and Publishing and New Media Specialist at the Stanford Linear Accelerator Center (SLAC), the first U.S. Web site.
BEBO WHITE is a computational physicist and Computing Information Systems Analyst at SLAC. He has written and lectured extensively on Web technology.
Content
From the Editor.
Executive Foreword.
Introduction.
About the Authors.
1. Intranets.
Intranet Basics. Intranet Management. Strategic Intranets. Intranet Components. Intranet Technical Decisions. Intranet Policies. Intranet Budgets. Intranet Pilot.
2. Extranets.
Extranet Basics. Extranet Business Strategies. Extranet Architecture and Components. Extranet Security. Extranet Business Relationships. Extranet Budget. Extranet Communities.
3. Internet Usage.
Internet Organizational Plan. Internet Business Strategy. Internet Budget. Moving to the Web.
4. Legacy Systems Integration.
Evaluating Legacy Systems. Frontend Integration. Business Services Integration. Backend Integration. Legacy Application.
5. Electronic Commerce Strategy.
Electronic Commerce Basics. Business-to-Consumer Electronic Commerce. Supply Chain Management.
6. Electronic Commerce Tools.
Public Key Infrastructure (PKI). Secure Sockets Layer (SSL) and Secure Electronic Transaction (SET). Electronic Commerce Component-Based Architectures. Electronic Commerce Solutions.
7. Getting Started Managing Your Web Site.
Understanding Your Organization. Establishing a Web Site Mission. Evaluating Your Audience.
8. Site Maintenance.
Site Integrity and Linkrot. Site Management Tools. Backing UP.
9. Site Traffic.
Log File Analysis. Obtaining Feedback.
10. Growth, Revision, and Migration.
Accommodating Growth. When to Revise. Site Migration.
11. Getting Started on the Web.
Domain Names and URLs. Launching a Web Site. Publicizing a Web Site.
12. Advanced Features and Accessibility.
Advanced Web Site Features, or Adding Bells and Whistles. Making Web Sites Accessible to All Users, Machines, and Browsers.
13. Copyright Law Basics.
How Copyright Protection is Obtained. The Copyright Owner's Rights. Copyright Law Ownership Rules.
14. Steering Clear of Copyright Infringement.
An Analysis for Avoiding Copyright Infringement. The Licensing Process.
15. Other Important Laws.
Patents, Trademarks, and Trade Secrets. The Laws of Privacy, Publicity, and Defamation Law.
16. System Operator Liability for Copyright Infringement by Users.
The Online Copyright Infringement Liability Limitation Act.
17. Web Development Agreements.
Contracts Law. Important Legal Issues in Web Development Agreements.
18. Linking, Framing, Caching, and Meta Tags.
Legal Implications of Linking and Framing. Legal Implications of Caching and Meta Tags.
19. Web Site Terms of Use and Clickwraps.
Typical Provisions for Web Site Terms of Use. Clickwraps.
20. Domain Names.
Registering Domain Names. Cybersquatting Law.
Appendix: Answers to Self-Review Questions.
Index.
Executive Foreword.
Introduction.
About the Authors.
1. Intranets.
Intranet Basics. Intranet Management. Strategic Intranets. Intranet Components. Intranet Technical Decisions. Intranet Policies. Intranet Budgets. Intranet Pilot.
2. Extranets.
Extranet Basics. Extranet Business Strategies. Extranet Architecture and Components. Extranet Security. Extranet Business Relationships. Extranet Budget. Extranet Communities.
3. Internet Usage.
Internet Organizational Plan. Internet Business Strategy. Internet Budget. Moving to the Web.
4. Legacy Systems Integration.
Evaluating Legacy Systems. Frontend Integration. Business Services Integration. Backend Integration. Legacy Application.
5. Electronic Commerce Strategy.
Electronic Commerce Basics. Business-to-Consumer Electronic Commerce. Supply Chain Management.
6. Electronic Commerce Tools.
Public Key Infrastructure (PKI). Secure Sockets Layer (SSL) and Secure Electronic Transaction (SET). Electronic Commerce Component-Based Architectures. Electronic Commerce Solutions.
7. Getting Started Managing Your Web Site.
Understanding Your Organization. Establishing a Web Site Mission. Evaluating Your Audience.
8. Site Maintenance.
Site Integrity and Linkrot. Site Management Tools. Backing UP.
9. Site Traffic.
Log File Analysis. Obtaining Feedback.
10. Growth, Revision, and Migration.
Accommodating Growth. When to Revise. Site Migration.
11. Getting Started on the Web.
Domain Names and URLs. Launching a Web Site. Publicizing a Web Site.
12. Advanced Features and Accessibility.
Advanced Web Site Features, or Adding Bells and Whistles. Making Web Sites Accessible to All Users, Machines, and Browsers.
13. Copyright Law Basics.
How Copyright Protection is Obtained. The Copyright Owner's Rights. Copyright Law Ownership Rules.
14. Steering Clear of Copyright Infringement.
An Analysis for Avoiding Copyright Infringement. The Licensing Process.
15. Other Important Laws.
Patents, Trademarks, and Trade Secrets. The Laws of Privacy, Publicity, and Defamation Law.
16. System Operator Liability for Copyright Infringement by Users.
The Online Copyright Infringement Liability Limitation Act.
17. Web Development Agreements.
Contracts Law. Important Legal Issues in Web Development Agreements.
18. Linking, Framing, Caching, and Meta Tags.
Legal Implications of Linking and Framing. Legal Implications of Caching and Meta Tags.
19. Web Site Terms of Use and Clickwraps.
Typical Provisions for Web Site Terms of Use. Clickwraps.
20. Domain Names.
Registering Domain Names. Cybersquatting Law.
Appendix: Answers to Self-Review Questions.
Index.