Mission-based Marketing
An Organizational Development Workbook
2nd Edition
Published on 9. December 2002
Book
Mixed media product
136 pages
978-0-471-23717-4 (ISBN)
Description
A companion to Mission-Based Marketing, Second Edition, this practical, comprehensive, easy-to-use workbook provides key tools to help not-for-profits ensure that their organization pursues its mission, meets the changing needs of the community, and successfully competes for funding, clients, referral sources, staff, and board members.
More details
Edition
2nd Revised edition
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 251 mm
Width: 182 mm
Weight
290 gr
ISBN-13
978-0-471-23717-4 (9780471237174)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
PETER C. BRINCKERHOFF is an internationally renowned trainer, author, and consultant to not-for-profit organizations. He brings years of experience in the field to his work, as he is a former board member of local, state, and national not-for-profits and has worked on the staff and as executive director of two regional not-for-profits. Since founding his consulting firm, Corporate Alternatives, in 1982, Mr. Brinckerhoff has helped thousands of organizations become more mission-capable. Peter is the author of the award-winning books Mission-Based Management and Financial Empowerment as well as Mission-Based Marketing, Faith-Based Management, and Social Entrepreneurship, all published by Wiley. Peter's books are used as texts in undergraduate and graduate programs in not-for-profit management at over seventy colleges and universities. A former VISTA volunteer, Peter received his bachelor of arts degree from the University of Pennsylvania and his master's degree in public health administration from Tulane University. He lives in Springfield, Illinois, with his wife and three children.
Content
Preface.About the Author.1 Introduction: How to Get the Most Out ofThis Workbook.2 Getting Your Team Started.3 Benchmarking Your Organization: A BaselineAssessment Tool.4 Organizational Flexibility.5 The Marketing Cycle.6 Who Are Your Markets? 7 Your Competition.8 Asking Your Markets What They Want.9 Better Marketing Materials.10 Technology and Marketing.11 Incredible Customer Service.12 A Marketing Planning Process.About the CD-ROM.Index.