
The Typographic Medium
Kate Brideau(Author)
MIT Press
Published on 12. October 2021
Book
Hardback
432 pages
978-0-262-04585-8 (ISBN)
Description
"Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of "print media" or "digital media" but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium. After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that communication is not limited to the content they carry. To understand to what extent the design and operations of the typographic medium affect the way we perceive information, Brideau warns, we must understand the medium's own operational logic, embodied in the full diversity of typographic forms. Brideau discusses a range of topics--from intellectual property protection for typefaces to Renaissance and Enlightenment ideal letterforms--and draws on a wide variety of theoretical work, including phenomenological ideas about comprehension, German media archaeology, and the media and communication theories of Vilâem Flusser and others. Hand-drawn illustrations of typographic forms accompany the text." -- Publisher's description
More details
Series
Language
English
Place of publication
Cambridge (Massachusetts)
United States
Publishing group
MIT Press Ltd
Illustrations
179 black and white illustrations
Dimensions
Height: 232 mm
Width: 154 mm
Thickness: 27 mm
Weight
620 gr
ISBN-13
978-0-262-04585-8 (9780262045858)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Person
Kate Brideau
Content
Preface and Acknowledgments xi
1 Introduction 1
2 The Battle of Form and Function 25
3 Typography Is Shape 51
4 The Typographic Skeleton 75
5 Type’s Outer Limit 101
6 Relational Shapes 131
7 Why Am I a Triangle? 155
Glossary of Typefaces and Type Systems 187
Notes 221
Bibliography 261
Index 279
1 Introduction 1
2 The Battle of Form and Function 25
3 Typography Is Shape 51
4 The Typographic Skeleton 75
5 Type’s Outer Limit 101
6 Relational Shapes 131
7 Why Am I a Triangle? 155
Glossary of Typefaces and Type Systems 187
Notes 221
Bibliography 261
Index 279