
BMW
The Neue Klasse
Andreas Braun(Author)
Hirmer (Publisher)
1st Edition
Will be published approx. in July 2026
Book
Hardback
200 pages
978-3-7774-4775-9 (ISBN)
Description
Mobility for the future, shaped by sophisti
cated design and great passion. This
volume explores such a vision through
large-format images and engaging texts.
Interviews - including with long-serving
CEO Oliver Zipse - round off this opulent
book. A journey through BMW's past and
present that shows how experience can be
used to shape the future.
The Neue Klasse represents electric
mobility, digital integration and comprehen
sive sustainability. Alongside design and
technology, innovation takes centre stage in
the new BMW models, the BMW iX3 and i3 - from the initial idea through to production
and onto the road. This large-format book
brims with creativity and contemporary
relevance, offering fascinating insights into
the development of the Neue Klasse and
answering questions about the mobility of
the future. A wide-ranging, multifaceted
portrait
More details
Language
English
Place of publication
München
Germany
Illustrations
200 illustrations
Hirmer PREMIUM:
Linen binding
Dimensions
Height: 27 cm
Width: 32 cm
ISBN-13
978-3-7774-4775-9 (9783777447759)
Schweitzer Classification
Person
Author
Andreas Braun ist Kurator am BMW Museum in München.
Andreas Braun was curator at the BMW Museum in Munich from 2008 to 2023.