Entrepreneurial MAC

A get-started guide for Mac-based entrepreneurs. The guide contains tips on buying and getting the most out of Mac hardware and software and demonstrates how to set up a business with step-by-step checklists and a list of dos and donts to steer readers clear of common pitfalls. Written by an experienced Mac consultant, the guide covers deciding whether entrepreneurship is for you; business 101: the 7 magic steps for every entrepreneur; developing a solid business plan; organizing for business success; financing and insurance to maximize long-term growth; marketing and promoting products and services; providing customer service; leveraging for future profits and important resources for continued success.