Business Research Methods
Published in March 1997
Book
Paperback/Softback
250 pages
978-1-86076-000-6 (ISBN)
Description
Designed for students undertaking project and thesis work at graduate level, this text should guide those faced with projects and dissertations through the maze of research methods. The book's approach stresses methodological thinking as a pre-requisite for understanding the whole nature of the research process, and shows how this, combined with technical knowledge, will enable students to select effective research approaches and strategies. The text includes a comprehensive listing and discussion on the available secondary sources of Irish data suitable for marketing, finance and human resource research projects.
Designed for students undertaking project and thesis work at graduate level, this text should guide those faced with projects and dissertations through the maze of research methods. The book's approach stresses methodological thinking as a pre-requisite for understanding the whole nature of the research process, and shows how this, combined with technical knowledge, will enable students to select effective research approaches and strategies. The text includes a comprehensive listing and discussion on the available secondary sources of Irish data suitable for marketing, finance and human resource research projects.
Designed for students undertaking project and thesis work at graduate level, this text should guide those faced with projects and dissertations through the maze of research methods. The book's approach stresses methodological thinking as a pre-requisite for understanding the whole nature of the research process, and shows how this, combined with technical knowledge, will enable students to select effective research approaches and strategies. The text includes a comprehensive listing and discussion on the available secondary sources of Irish data suitable for marketing, finance and human resource research projects.
More details
Language
English
Place of publication
Cork
Ireland
Target group
College/higher education
Professional and scholarly
Illustrations
tables
Dimensions
Height: 234 mm
Width: 157 mm
Weight
499 gr
ISBN-13
978-1-86076-000-6 (9781860760006)
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Schweitzer Classification
Content
An overview of the research process; conducting survey research - a practical guide; the logic & methods of case study research; doing action science in your own organization; the nature of secondary data; marketing information sources; Irish financial data sources; the sampling process.